What we share with you here on our website is a totally new business paradigm, the outcome of twelve years of research. We share it and work with business owners and CEOs who have the power to effect business model change » It is not intended for MBAs and other managers who manage according to low profit, low profit old paradigm practices and will keep companies in that straightjacket - because it's it's what they have been trained to do they insist it's "professional", "it's tried and proven", it's what everybody does - and it's all they know.

iTHENT!CS is a totally new - new paradigm based global view of business. We work with companies from sub 10% operating-profit-margins (98% of companies) and rapidly take them into the new paradigm where 30%+, operating profit is normal. We enable them to generate high volume, high profit margin sales and enjoy rapid growth within twelve months.

THE CORE SECRETS OF THE 30%+ COMPANIES
Researcher Professor Craig Bremner and R&D Manager/entrepreneur Brian Boland researched the best, most profitable, most rapid growth companies in the world. During twelve years of research they discovered the core secrets of these most profitable companies. They found that every i-QUADRANT company uses the same three core secrets. Never before published, and presently unknown to MBA Professors, we will share these secrets with you. These secrets put all companies that use them in the i-QUADRANT.

FIRST DISCLOSURE
These secrets are until now unpublished, not known and not mentioned by MBA schools around the world which continue to develop and promote Professor Michael Porters Competitive Strategy / Competitive Advantage theory of the late 1970's. wikipedia.org/Michael_Porter

98% of companies around the world are now based on Porter's deeply flawed Competitive Strategy / Competitive Advantage model. All contemporary MBA business practices world wide are based on it. They have merely elevated design within the model in recent years. But the poor results of all companies based on it is ample evidence that it is wrong. Companies using these standard 'Worlds Best Practices' very rarely earn operating-profit-margins above 10%, they struggle for single digit returns. Struggling year after year (if they survive) in markets which are becoming ever more competitive year by year, as more Competitive Strategy based companies enter what is now a global market and fight head to head for the same markets using the same flawed Competitive Strategy based standard business practices. And now, tens of thousands of China companies have hired designers and are using these same practices. They are rapidly becoming quite sophisticated and are fast taking over the OEM and OBM business QUADRANTS.

Few business owners understand the huge global shifts that are fast taking place now. The Porter model is so entrenched in business colleges around the world and in the minds of all trained business advisors that few business people are aware how deeply flawed it is. Their advice to improve efficiencies, improve quality, hire designers, to innovate, to have vision statements, to differentiate, to brand, to develop new better competitive strategies is tired, old, empty (you will soon learn why we say 'empty' - something critical and fundamental is missing). Standard Practices and design have never never got any company out of low-profits into the high-profit, high-growth i-QUADRANT. (See Acer and Samsung discussion on our i-BRAND page).

98% of company owners are completely unaware there is and always has been a business model which is vastly superior to the flawed and worn out Competitive Strategy model. The 2% of the highest performing
i-QUADRANT companies use a completely different business model. They have always used it, long before Porter came along with his theory and had everybody running off chasing Competitive Strategy and using standard business practices which are based on his theories.

Professor Bremner and Boland found that the highest performing, highest growth companies were not Competitive Strategy based. Right from their start-up days and all the way through their years of high-profit rapid-growth they had an ithentic at their core and they were driven by that ithentic from day one. Ithentic means unique and authentic. But because it is totally new to 98% of business minds it takes a little while to grasp. When grasped the 'lights will go on' and you will know that you can step out of the old paradigm, off the crowded low-profit competitive strategy based treadmill, and move into the new high-profit, high-growth i-QUADRANT.

During the twelve years of research Professor Bremner and Boland undertook many commercial projects with companies around the world: Australia, the USA, the EU, Taiwan and China. They developed a methodology to use the secrets most effectively for rapid company transformation - to put any company into the high-profit, rapid-growth i-QUADRANT within twelve months of day one of commencement of their i-PROGRAM.

In this website we get to the point and share with you the three secrets of the astonishing success of the high-margin high sales volumes, rapid growth i-QUADRANT companies. We share with you what they do and how they do it. And we will show you how you can move your company into the i-QUADRANT, fast.

Whatever your industry, whatever product type or service your company produces the i-QUADRANT is where you need to move. Not only is it where all the money is, and always has been, but a huge wave of global competition is fast coming and it just makes no sense to stay where you are and struggle on when you can move into the i-QUADRANT now.

i-QUADRANT COMPANIES ARE HIGH-MARGIN, HIGH VOLUME SALES, RAPID GROWTH COMPANIES
Each company in the i-QUADRANT own their own high-margin, high sales-volume market. This is why they all enjoy operating-profit-margins of 30%+ and experience rapid-growth right from start-up and year after year, decade after decade.

All companies outside the i-QUADRANT share the same market and fiercely compete (Porter Model) head to head and struggling to return single digit margins. Companies in the OEM-QUADRANT earn between 0% and 5% and companies in the OBM-QUADRANT with more complex business models don't do much better, earning between 0% and 10%.

i-QUADRANT companies don't compete. As strange as it first sounds, they literally have no competition. They own their own market and therefore sell their products and services at high-profit-margin and enjoy very high sales volumes.

The reason for the astonishing success of i-QUADRANT companies has remained a secret until now. In fact the reason is not fully understood even by the owners and founders of i-QUADRANT companies. After 12 years of research and case studies Professor Bremner and Brian Boland discovered their secret. And they discovered that any company can use the secret if they move off the crowded treadmill of standard competitive business practices and just do it. This is true for industry sectors, sub-sectors and for individual companies.

Take a look at the four BUSINESS QUADRANTS. Check which QUADRANT you are in. You will quickly see why you must move to the i-QUADRANT now.